1 Thriving E-Commerce Products

E-Commerce products in ‘One Champion’ come in various forms, each with their own unique features and functionalities. By offering different types of products, ‘One Champion’ allows you to increase your average order value, sell products efficiently, and retain repeat customers.
A diverse e-commerce product setup can help small businesses increase their revenue, reach a wider customer base, and differentiate themselves from competitors. By offering a range of products, small businesses can cater to different customer needs and preferences, leading to increased customer satisfaction and loyalty. Additionally, a diverse product setup can help small businesses mitigate the risk of relying on a single product or market, making their overall business model more resilient. In summary, a diverse e-commerce product setup can help small businesses increase their revenue, reach a wider customer base, differentiate themselves from competitors, and create a more resilient business model.

1.1 Regular Products

A simple product is the most common and easily-understandable product type in ‘One Champion’. A simple product is a unique, stand-alone, physical product that you may have to ship to the customer. To start with, you can create a simple product, assign a price & SKU for the product, and start selling them. eg: Books.
Simple product in ‘One Champion’ is one of the easiest to configure. You can add price, SKU and stock details, and publish a simple product. While creating a new product, you can select ‘Simple product’ from the drop-down.

1.2 Seasonal Products

A grouped product is a cluster of simple products clubbed together to form a single entity. The grouped product won’t have a price or other features. The identity of the grouped product is created by a number of child products that have unique features of their own. As soon as you create a grouped product, you can add at least one child product to the grouped product. Your customers can purchase any of the child products from the grouped product individually as well. eg: A set of six glasses.
You can select the option ‘Grouped product’ from the drop-down menu and specify the products you are linking together. There is no need to set a price for the Grouped product as it will be dependent on the child products.

1.3 Virtual Product

A virtual product is simply defined as a product that is not a physical entity. For this reason, there is no need to ship such a product. Virtual products are typically services. If you want to offer paid courses or sessions on your ‘One Champion’ store, the virtual product type will enable you to do this.
Therefore defining and configuring a virtual product is a simple and straightforward process. You don’t have to bother about details such as product dimensions and weight, which are generally part of any other product settings. eg: You list a service (rendered in person) as a product in your store.

1.4 Downloadable Product

Similar to virtual products, downloadable products also don’t require shipping. They are available as a downloadable file with a specified path or URL. In most cases, there will be a limit on the number of downloads of such products. In a seemingly ironic way, ‘One Champion’ allows setting shipping options for downloadable products. This is in fact to include the scenario where you want to send a packaged version (like a CD) of the product to the customer. If your product is only downloadable and has no physical version, you can mark it as a virtual product.
Products in this product type are available as a downloadable file with a specified path or URL. When you select this product type while adding a product to your store, it activates additional fields where you can offer it as a downloadable file. This file becomes available for download to customers once they make the purchase.
A downloadable product is similar to a virtual product but can have a physical form in some cases. Therefore, it usually does not require shipping except when you want to package this file in a physical form, for example, a CD. You can choose this product type when you want to sell files such as digital albums, photographs, etc.

1.5 Variable Product

Variable product type lets you add variations to the same product to create a complex, variable product. Each variation of the product has its own price, SKU, available stock, etc. eg: A shirt or t-shirt with different sizes and different colors.
While creating the product, you can select the ‘Variable product’ option from the drop-down. To be able to create different variations, you will have to set up attributes and define values to each of them. You can use different attributes and values to create variations. After that, you can manually create available variations or create all possible variations in one go. You can update individual details for each variation, after all required variations are created.

1.6 Grouped Products

A grouped product is a collection of several related products put together to form a single unit. These products can be sold together as a group or individually. Grouped products are displayed in a table on the product page.

They don’t have attributes or a fixed price because their identity is defined by multiple products in the group. Customers have the option to add all of them to their cart once or select them individually from the group.
You might use a grouped product if you want to sell products in a set, which could be identical, such as a set of 4 coffee mugs. Or products that go well together, such as a set of furniture for the dining room.
Grouped products work to increase your average order value and help you move your stock faster. It allows you to showcase additional products to the customer without them having to click around your store.

1.7 Bundled Product

Complementary products are products that customers use together and hence add value to each other for example shoes and insoles. For this reason, it’s wise to sell these products together. You can do this by grouping these products in a bundle and selling them together.
With ‘One Champion’ Product Bundles, you can create bundled products on your store. You can include any other product type of your choice to the bundle, except for Grouped and External products. For a bundled product, you can add a new price, or keep the same price of the individual products in the bundle.

1.8 Subscription Products

Having repeat customers for your ‘One Champion’ store enables you to save on the cost of earning new customers. To ensure you have repeat customers for your products and services, you can enable subscriptions to your store.
Once you install the ‘One Champion’ enable subscriptions, you will be able to create two additional product types – Simple subscriptions and variable subscriptions. You will be able to manage subscription products effectively with recurring payment options and more. While creating the product you can choose ‘Simple subscription’ or ‘Variable subscription’ and then set up the other aspects of the product.

1.9 Bookable Product

‘One Champion’ will help you create bookable products in your store. The product will have options to help you define the available time slots for booking, which customers can choose from. It can be a great option for rentals, accommodation bookings, appointments and events.

1.10 Membership Product

Membership product ‘One Champion’ helps you sell memberships as a product type, and provide restricted access to different membership levels. Moreover, you can combine it with subscriptions to have some interesting features added to memberships, like recurring payments.
Your online store will have an option to associate any of your product types to a membership plan. You can simply create a product of the desired type, and then create different membership plans as attribute values. We will help you define the membership plans and then choose to tie it to the product in your estore.

1.11 Customer Rewards

Small businesses can benefit greatly from implementing a diverse e-commerce product setup by using a loyalty points and rewards program, such as “One Champion Points and Rewards”. By offering customers rewards for their loyalty and activities, such as signing up, making purchases, writing reviews, referring friends, and sharing products on social media, small businesses can drive repeat sales, which make up at least 60% of sales in an e-commerce store.
With personalized and relevant rewards and offers, small businesses can boost customer loyalty and engagement, leading to an improvement in key metrics such as sales, return on investment, conversion rate, customer lifetime value, and referral marketing scope. The “One Champion Points and Rewards” program also provides businesses with options for rewarding customers with different types of benefits, such as coupons, discounts, free shipping, and more, as well as the ability to run time-sensitive campaigns and target specific customer segments based on program-related data.
When customers keep earning more points, they continue to shop at your store and redeem their points for a discount on their purchases. We have curated a list of the best ‘One Champion’ Loyalty Points programs and explained their features and benefits.

Points Management – Points and Rewards for ‘One Champion’ is a points management program that engages customers by offering them points on store activities like signup, purchase, referrals, etc. Customers can redeem these points to buy products at your store or participate in your membership program with the loyalty points. With the ‘One Champion’ Points and Rewards program, you can improve sales, Return On Investment(ROI), conversion rate, Customer Lifetime Value(CLV), and referral marketing scope.
Out-of-the-Box Campaigns – Choose from a variety of out-of-the-box campaigns to reward customers for valuable actions – purchases, reviews, social follows, and more.
Diverse Reward Offerings – Motivate customers with various rewards and benefits such as coupons, discounts, free shipping, and more to incentivize repeat purchases.
Tier-Based Programs – Deploy a tiered program based on points, spend, purchases, or referrals.
Advanced Segmentation – Target customer segments based on program-related data, including point balance, number of referrals completed, last purchase date, VIP tier, and more.
Campaign Scheduling – Run time-sensitive campaigns to keep your loyalty program top of mind, and optimize your program more efficiently by scheduling campaigns in advance.

1.12 E-Gift Cards

There’s a reason why the most successful online stores are offering digital gift cards: E-gift cards increase customer loyalty, drive more revenue, and introduce new customers to your store. Customers love them, too: Giving and receiving digital gift cards is convenient, and paying with them is fast and secure. E-gift cards are the most intuitive, lean way to sell and accept pre-paid, multi-purpose e-gift vouchers on your ‘One Champion’ store. With E-gift cards, you can:

Choose a delivery date in the future.
Send a personal message to the recipient.
Add multiple recipients.
Choose a gift card variation to suit the occasion.

Every time you receive an order for a gift card, a unique gift card code of equal value is generated and sent to the specified recipient. The gift card owner can:

Use it to pay for orders by entering the code directly at checkout.
Add the gift card to their account for later use.

1.13 Discounts Management

Coupons are a great way to offer discounts and rewards to your customers, and can help promote sales across your shop. The One Champion offers Shopping Cart discount rules allow discounts or markups to be applied at the cart level based on cart quantity, amount and other various conditions.
Offering discounts are one of the most effective techniques in improving your One Champion store’s sales no matter whatever you sell. Brainstorming effective discount plans and applying them timely in your store requires greater effort from your store’s admin. Hence, getting the help of a plugin to cover most of these tasks would clearly benefit your store.